Latest Press Releases
New VIP Appointment Experience Gives New York Brides and Shoppers Dedicated Styling Support for Bridal, Bridesmaids, Mother-of-the-Bride, Prom, Homecoming, Formal Events and More
New VIP Appointment Experience Gives Washington D.C. Metro Area Brides and Shoppers Dedicated Styling Support for Bridal, Bridesmaids, Mother-of-the-Bride, Prom, Homecoming, Formal Events and More
New VIP Appointment Experience Gives California Brides and Shoppers Dedicated Styling Support for Bridal, Bridesmaids, Mother-of-the-Bride, Prom, Homecoming, Formal Events and More
New VIP Appointment Experience Gives Florida Brides and Shoppers Dedicated Styling Support for Bridal, Bridesmaids, Mother-of-the-Bride, Prom, Homecoming, Formal Events and More
New VIP Appointment Experience Gives Illinois Brides and Shoppers Dedicated Styling Support for Bridal, Bridesmaids, Mother-of-the-Bride, Prom, Homecoming, Formal Events and More
New VIP Appointment Experience Gives Texas Brides and Shoppers Dedicated Styling Support for Bridal, Bridesmaids, Mother-of-the-Bride, Prom, Homecoming, Formal Events and More
New VIP Appointment Experience Gives Guests Dedicated Styling Support for Bridal, Bridesmaids, Mother-of-the-Bride, Prom, Homecoming & Formal Events
$19 Dresses and Bridal gowns starting at $79 available in stores and online May 22-June 1 while inventory lasts
World's Leading AI-Powered Wedding Planning Platform, Pearl Planner by David's, Newest Feature Turns Budgeting into Actionable Clarity Through Dynamic AI
Designed for real life and every moment worth dressing up for, David's Fit Guarantee™ provides confidence & peace of mind with any dress purchase -- no waivers, no contracts, no asterisks
By delivering seamless, personalized AI-native experience on ChatGPT and Microsoft Copilot, David's is helping shape how their consumers will shop online
Reimagined for the Modern Bride, The Collection Takes Inspiration from Some of Vera Wang's Timeless Bridal Designs, Available Now Online & In-Stores June 30th
Alterations Artisans transform fabric from wedding gown alterations or a bride's own gown post-wedding into custom accessories, gifts, and keepsake pieces
A Year of Innovation: David's Bridal Expands Leadership Bench to Further Accelerate 'Aisle to Algorithm' Vision Following Record Year Under Kelly Cook's Leadership
The Nation's Leading Bridal Authority Bridges Culture and Commerce, Bringing Modern, Luxury Indian Wedding Fashions to its AI-Powered Marketplace
Curated designer collections from Oleg Cassini, Viola Chan Couture, & Vera Wang Bride debut alongside private label & third-party production opportunities for wholesale partnerships from boutiques to national retailers
Spotlighting How Modern Couples Are Rewriting Traditions & Breaking the Wedding Mold, David's New Documentary-Style Series blends culture, content, & commerce; Shifting from Legacy Retailer to Wedding Entertainment Powerhouse
Brand Leads Surprise Proposals, Weddings, and Vow Renewals During Annual "Love in Times Square" Event
Surprise Proposals? Check. Impromptu Weddings (Officiated by David's CEO Kelly Cook)? Double Check. Mass Vow Renewal on the Red Steps? Obviously.
The Limited-Edition Drop Channels the Feminine Revival Through Romance, Dreamlike Movement, and Elevated Softness
Trend-Forward, Inclusive Prom Dresses Designed for Gen Z's First Big Fashion Moment
Designed by David's Head of Couture & Design, Viola Chan, the Spring 2026 Bridal and Bridesmaids Collections Elevate Inclusive Fit, Modern Craftsmanship, and Speed-to-Aisle at Unmatched Scale
New Initiative Expands the Brand's 'Aisle to Algorithm' Ecosystem, Blending Employee Advocates, Influencers, and Everyday Creators Into a Performance-Driven Social Commerce Engine
Latest "New & Now" limited-edition collection features stunning dresses featuring sequins, metallics, statement silhouettes, and full-out sparkle from bridal, bridesmaids, occasionwear, and accessories
New Payment Partnership Provides Brides, Wedding Parties, and Shoppers With More Ways to Navigate Budgets and Timelines Stress-Free
Black Friday Starts Early with Endless Ways to Save With Up to 75% off Brides, Bridesmaids, and Special Occasion; Bridal Gowns Starting at $69 & Dresses Starting at $15
Travel by David's offers personalized planning, exclusive perks, best-in-industry pricing and seamless booking for every life milestone
Ten timeless looks capture the artistry, emotion, & innovation that defined a generation of brides & bridesmaids - paving the way for the next chapter of David's x Vera Wang Bride coming Spring 2026
Latest ‘New & Now Monthly Muse' Collection Embraces Romantic Silhouettes, Sweet Details and Coquette-Inspired Designs Across Bridal, Bridesmaids, Wedding Guest Looks and Occasionwear - Only While Inventory Lasts
Why wait? With more gowns, bridesmaids' dresses, and special occasion dresses on hand than any other retailer, David's makes it easy to "Get It Now" with Free Shipping over $99
David's Bridal delivers a preview of its Spring 2026 collection that marries couture craftsmanship with modern romance
From shapewear to skincare, David's Bridal expands its curated, online marketplace selection with fashion, beauty, and gifting
From bridal gowns and bridesmaid favorites to wedding guest looks and date night dresses, shoppers can take advantage of Amazon Prime Day Deals for some of The Edit by DB Studio's best-selling looks
Diamonds & Pearls By David’s Bridal brings curated couture, exclusive designers & looks, immersive technology, and an elevated boutique shopping experience to a new generation of brides
Now Everyone Has a Reason to Say Yes to the Dress
Latest "New & Now" limited time collection celebrates minimalist elegance, chic silhouettes and polished details across bridal, bridesmaids, wedding guest looks and occasionwear
New Partnership with WHP Global makes David's Bridal home to Vera Wang Bride & Vera Wang Bride x Pearl Couture
Vera Wang to Continue to Design and Produce Namesake HAUTE Couture Business
New Partnership with WHP Global makes David's Bridal home to Vera Wang Bride & Vera Wang Bride x Pearl Couture
Vera Wang to Continue to Design and Produce Namesake HAUTE Couture Business
Strategic Partnership Marks a Key Milestone in David's International Retail Growth and Commitment to Meeting Rising Demand for Bridal Shop Offerings
Curated, Versatile, and Size-Inclusive Styles from David's Bridal and its Must-Have Designer Partners
Leading Bridal Retailer Completes its In-Store & Online Shopify Migration; Delivering Real-Time Inventory Access, ‘Endless Aisle' in-Store Touchscreen Shopping & a Reimagined Point-of-Sale Journey, Taking the Next Step in David's Tech-Powered Evolution
A Bold Breakthrough in the Future of Wedding Planning, Pearl Planner's AI Allows Deeply Personalized, Intelligent Wedding Planning That Adapts to Each Couple's Style, Pace and Vision
Solidifying David's as the go-to wedding planning and gifting marketplace, new partnership adds a personal touch to every moment, offering customizable gifts and keepsakes directly on DavidsBridal.com
Continuing to expand the iconic Oleg Cassini brand, David's is partnering with the wholesale eyewear giant to diversify its accessories assortment into eyewear
From date night, wedding guest to honeymoon and everything in between, David's is now home to trending, limited-time fashions and accessories for the modern muse
From sweetheart to showstopper: A bold and expressive collection of exclusive designs at accessible prices and sizes, plus extra savings for Diamond Loyalty Members, making David's Bridal the ultimate Homecoming Headquarters
The Leading Bridal Retailer Pushes Creative Boundaries, Showcasing Its Unmatched Customization Capabilities - Even for the Internet's Most Unexpected Bride
Now available on Amazon.com, The Edit by DB Studio offers trending, affordable fashion capsules from David's Bridal-making David's stylish looks from vacation and party guest to bridal and bridesmaid, more accessible, and on-trend, than ever before
Now in Closed Beta, Pearl Planner is a Next-Gen, Intelligent Planning Platform Redefining How $70B Worth of Weddings Get Planned for Every Couple and Vendor Across the Wedding Ecosystem